Digital Marketing Performance

Take 2 minutes to review your digital marketing strategy and receive an instant assessment on where you could improve, including some practical tips you could put into practice today.

How often do you review your organic search engine rankings against your target keywords? Weekly Monthly Do not review
Do you know what your cost per click is on your PPC ads? Yes No I don’t use PPC
Do you know what your cost per click is on your online display ads? Yes No I don’t use online display
Do you know what your cost per click is on your mobile ads? Yes No I don’t use mobile advertising
Do you have a corporate presence on social media sites relevant to your business? Yes, updated regularly Yes but we don’t do anything with them No
How often do you update the content on your website? At least daily Weekly Monthly or less frequently
How many content formats do you use eg text, video, photos, audio, apps, infographics? 3 or more 2 1
Do you measure the success rate for customers completing actions on your website eg completing a form or purchase? Yes, and we adjust the process accordingly Yes but we don’t do anything with the information No
Do you ever measure click hotspots on the pages of your website? Yes, regularly Occasionally No
Do you have reporting metrics in place for awareness, influence or engagement? Yes No but we do measure actions eg sales, visitors No we don’t do any regular reporting
How would you describe your approach to testing the effectiveness of your marketing channels and website? Testing is vital to understanding what works and we do it all the time We do occasional tests but it’s not a priority We rarely do any testing if at all

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