Reaching to the converted – conversion optimisation
Digital marketing strategies such as SEO, PPC and online display can all help you to attract a lot more website traffic. But, at Jungle, we believe that all the visitors in the World Wide Web are useless if the majority leave without doing a thing.That’s where our Conversion Optimisation service comes in. We use creative, commercial and technological strategies to increase the number of actions completed by your website visitors (buy something, leave their details, phone you, comment). Then provide both the data and the commercial insights to execute changes quickly and capitalise on those insights.
How does Jungle Conversion Optimisation work?
- First off, we’ll compile a report of your current conversion rates for visitors from a range of different organic and paid-for sources, including links from other sites.
- We’ll test different styles of landing page against each other to work out which one performs the best.
- We’ll use online technology to analyse exactly where your website visitors move their mouse and precisely what they click on.
- Using this data, we will scientifically work out the most optimal landing page for each different search term, keyword and type of visitor, helping you to make the most from each visit.
- We can also survey the customers who have visited your site – using exit questionnaires to find out why they didn’t make a purchase and the likelihood of them returning.
- Our software can also track phone calls that come into your company as a result of the customer reading a page on your website.
Why should I invest in Conversion Optimisation?
- Increase in profitability
- Improve your customer experience
- Gives you more money to invest in bringing customers into your site