Media Buy
One Hundred and Ninety Million and Counting.
Focus in. Accurate targeting of potential customers will improve your ROI.
There is an art to the undertaking of selecting the adverts you see on a daily basis, regardless of the medium in which it is presented. Is it something that you may have pondered and asked yourself “why am I seeing X advertised at half time during football on TV?”
If you have, the answer is simple—media buying. This is the process of researching, targeting and implementing which advert is to be displayed at which time and through which medium.
Jungle Media has access to a nurtured and managed network of 190,000,000 potential consumers whom are located globally; as such we are best placed to customise your campaigns to achieve the cheapest CPM and the highest ROI.
Ad Formats
Rich Media Banners 
All text and/or graphics can be displayed in standard IAB (Internet Advertising Bureau) banner sizes such as Medium Rectangle: 300x250, Skyscraper: 160x600, Leaderboard: 128x90. These are carefully placed on our publisher's websites and its purpose is to socialize with the targeted user with minimal intrusiveness.
Available sizes:
- 160x600
- 728x90
- 300x250
Expandable Banners
Expandable ad units offer more real estate than traditional IAB banner sizes. The expandable panel is designed to expand beyond the boundary of the banner's designated space. It can contain any type of media format one would normally put on a web page, from simple text and graphics to rich interactive media.
Available sizes:
- 160x600
- 728x90
- 300x250
Interstitial
This is an explosive full page ad that is viewed before the user's destination/landing page. This ad is guaranteed to be viewed for a certain amount of time and provides users with the option to skip the ad or to click on a link to learn more about the product/service.
Available sizes:
- 1024x768
- 800x600
Wallpaper Skin
Wallpaper skinning is essentially a large background ad that is an innovative and effective ad format: It contains one or more images that fill the unused screen space and is displayed on the outside of a website's main frame. By utilizing premium unused screen space on a website, these ads offer advertisers a way to increase brand awareness and click-through rates (CTR). The ads are clickable, trackable and are 100% cross-browser compatible.
Available sizes:
- Full page
Slider Ads
A slider ad interacts with users and achieve high click-through rates (CTR) without the use of a large format ad. This ad format ‘slides up’ from the bottom right corner of the screen and stops sliding up once the ad is completely visible. It also moves along with the page if users need to scroll up/down. Because it appears ‘on top’ of the page, it does not compromise any existing website real estate. Any type of ad can be served in this slider ad format (banner, video, flash, etc.).
Available sizes:
- 300x250
- 300x500
- 600x250
Site Under
The site under format is a website or creative concentrated on a very specific product, service, or promotion. It displays a non-intrusive ad loaded in a window beneath a relevant publisher's website. When the user has finished using the primary website the ad is fully displayed to the targeted user. A variation of sizes can be used and can range from a single landing page, several linked pages, to an interactive flash experience.
Available sizes:
- Full page
- 700x300
In Stream Pre-roll
An in-stream branding video that is displayed prior to the produced video content. A companion banner is optional.
Intromercial
Intromercials are interstitial ad formats with rich media capabilities that generally result in response rates that are 5–10 times higher than traditional banner ads. An intromercial appears when users first enter a website or a specific internal page and lasts only a few seconds. While viewing the ad, users can click an included link to learn more about the brand or to skip and go straight to the main website.
Available sizes:
- 1024x768
- 800x600
Video Site Under
A video pop-under is an ad format that integrates a video into a brand new window that is loaded in a window beneath a relevant publisher's website. While it can automatically play with sound or no sound at all, it will only start playing once the user has the ad window in front.
Available sizes:
- Full page
Video Banner
A branded video placed within a banner ad unit. It includes the option of video expansion out of the specified ad unit and can display single or multiple videos.
Available sizes:
- 300x250
- 300x500
- 600x250
Site Sponsorshp & Custom Integration
Establishes integration with advertisers and the desired publisher(s). Examples may include fixed ad placements, background skinning, advertorials, co-branded content sections or options agreed upon by the publisher and advertiser.
Available sizes:
- Custom
Further reading
If you'd like to know more, why not check out our magazine which contains articles about all aspects of digital media. Plus there's always our Twitter and Facebook pages.